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Innovative Spaces: Sally Beauty’s Expands Denton HQ to Invest in New Talent and Digital

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As the leading “global distributor and retailer of professional beauty products to both retail consumers and salon professionals,” Sally Beauty has invested in its corporate headquarters ever since its relocation to Denton in 1982. Its now sprawling headquarters mirrors the company’s culture and brand. The sleek, modern interior has an open layout that encourages collaboration and learning.

Last October, the beauty supplier announced its plans to expand its investment in North Texas. According to the company, it invested in “new talent and capabilities in digital commerce, brand marketing and strategy, and global sourcing.” Through the expansion, Sally Beauty’s headquarters opened 40 new positions and a 500,000 square-foot distribution center in Denton that is set to open this month.

Sally Beauty
[Photo: Courtesy Sally Beauty]

“The combination of new expertise, new digital capabilities, refreshed stores and an efficient supply chain all support a great experience for our customers and will contribute to our growth,” said Aaron Alt, president of Sally Beauty Supply and Chief Financial Officer, in a statement. “We are making the investments necessary to drive the success of Sally Beauty for the long-term and North Texas is at the center of our efforts.”

Most recently, Sally Beauty has announced a brand relaunch that will include new messaging aimed at empowering its customers to salon-quality results with their own hands.

“For the last five decades, Sally Beauty has provided customers with top-quality products so they can be their own ‘pro’ at home,” CEO Chris Brickman said in a statement. “We’ve evolved from a single-store in New Orleans to a global operation comprising more than 5,000 locations. We are proud to launch a new era here at Sally that reaffirms our authority in the hair and beauty industry.”

The relaunch will extend to the digital space with the implementation of the #SallyCrew Influencer Program. These brand ambassadors will enable Sally Beauty to gain a larger digital presence. With the relaunch, a mobile app will be introduced that enables users to access in-app-only offers and their rewards program.

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