DENTON, TX – Texas Woman’s University (TWU) is gearing up for an exciting twist to its annual Senior Fashion Show, “Unearthed Auras,” set to be held on May 3, 2024. This year, the event will not only showcase creations by senior fashion design students but will also highlight the work of fashion merchandising students, presenting a comprehensive look at the industry’s business and creative aspects.
This integrative approach is a departure from previous years where only fashion design projects were featured. Remy Odukomaiya, MFA and lecturer at TWU, explained, “This year, we’re including merchandising. It shows a more rounded view of what we do—we don’t only make garments; we are also into the business of fashion.”
The show will take place on the first floor of the Blagg-Huey Library and will include pop-up shops with storefronts and interiors organized, designed, and stocked by the students themselves. These shops are not just theoretical exercises; they involve practical elements of retail product management, including space planning and the creation of planograms.
“The blending of design and merchandising mimics what will happen in the industry,” said Anna Magie, PhD, associate professor and division head. She emphasized the unique interdisciplinary education TWU provides, combining design, merchandising, and fashion marketing into a cohesive curriculum.
The runway event, starting at 6:30 p.m., will feature 40 outfits, ranging from street wear to bridal and evening wear. Additionally, this year’s show will be attended by industry professionals who will evaluate the students’ work, offering critiques and potentially recruiting for internships and jobs.
Tickets for the event are available at varying price points, with general standing tickets at $7, seated tickets at $12, and a VIP bundle for $50. Attendees are encouraged to utilize ParkMobile for parking, available at visitor’s spaces for $1.50 per hour.
“Unearthed Auras” represents not only a culmination of the students’ hard work but also an opportunity for them to engage directly with the fashion industry, showcasing their creativity and marketability.